Hi, I'm Adam. I live in Sydney… and yeah, I'm that dog guy.
It all started back in 2009 when I became a dog parent for the first time. Since then I haven't looked back. Today our little family includes Bella, our beautiful cavoodle born in 2011, who goes by approximately seventeen nicknames including Bellushka, Bellushi and Bellini. Don't ask.
These days, one of my favourite things is watching my son Artie grow up alongside her. A one-year-old and a dog who's been there through so many chapters, just hanging out like best mates. Those small, unplanned moments at home… they mean everything.
My parents also have two gorgeous dogs of their own, Malna the Havanese, and Molly the Frenchie. Molly is no longer with us, but she'll always be part of our story. Once a dog parent, always a dog parent.
I've always been a little obsessed with personalised dog things. Cards, prints, accessories. If it had a dog on it and could be customised, I was interested. My friends called me a dog nerd. I called it love.
At the same time I'd been on a years-long mission to find the perfect phone case. I went through dozens. Cases that cracked, faded, or fell apart within weeks. I just wanted something that looked great and actually lasted.
When I finally found cases that ticked every box, premium quality, durable, genuinely built to last, the idea hit me. What if I combined the two things I'd always been looking for?
A beautiful, personalised phone case featuring your dog. Hand-illustrated. Made just for you.
That's how Pupcases was born.
